What literary works should we look to for new perspectives on materiality? Which methods hold promise today?

In its March 2013 issue, The Atlantic ran a tersely titled article, “Anthropology, Inc.The author, Graeme Wood, spoke about a market research company (ReD) that was hiring anthropology PhDs to use their training in social science field work to dreg up data closer to home—in fact, in the home itself.

No, they shouldn't. At least according to Douglas Hofstadter, who holds Ph.D.s in Comp. Lit. as well as Physics and has published extensively on artificial intelligence. His reasoning? Does making swooshing sounds while holding a toy plane qualify you to be a pilot? (That's exactly how he put it to me in an impassioned message.)